With a short, three-day conference that would be many attendees’ first visit to Portland, we sought to bring out as much of Portland and Oregon’s character as possible.
Working within the targeted conference budget, we invited attendees with hand-addressed packets containing classic Oregon attractions. One of Portland’s historic hotels noted for service served as the location for the conference. Each welcome packet included a single-trip MAX light rail pass to bring the guest from PDX Airport to downtown.
Branding of the event Web site and print collateral took inspiration from the Oregon Office of Tourism’s Brand Oregon campaign. The classic, clean, natural style extended into the invitations, conference name tags, event signage, and other swag. Catering included Northwest and local fare whenever possible, and the final evening entertainment included a chartered coach tour of Oregon Wine Country with a winemaker’s dinner at a boutique winery in Yamhill County.
Association leaders expressed gratitude and elation at the overall event success, and many annual attendees declared it the best workshop they’d seen in years, with many planning personal return trips to Portland.