Jobs hones the knife with Mossberg at D5

Jobs & Mossberg at D5We here at Laughing Giant always enjoy the brand-building circus that is the Apple marketing machine, and this video of interview highlights is no disappointment.

Taken from yesterday’s appearance at the Wall Street Journal Digital conference (“D5”), the banter between Jobs and Walt Mossberg is playful as always, and while it doesn’t leak any new secrets about Apple TV, the iPhone, or other products, it does serve to clarifly the way in which Jobs regards the Apple empire — which is quickly becoming three-and-a-half businesses.

Watch this if you will, but don’t miss the final second — Jobs proves his position as a sorcerer of sound bites. I wish I’D thought of that one…


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