Intel shows how you can be more careful with your brand

Intel’s hot-button sprinter adIn the news and around the Web this week you can find plenty of commentary about Intel’s recent gaffe – the “racist sprinter” ad. While they are backpedaling double-time in order to apologize and pull the ad — in this day and age, it’s impossible to erase what’s been done.You can debate whether it’s insensitive, or racist, or just a really strange concept for an ad. All three could be true. It doesn’t matter what the answer is. What matters is that the topic “Is Intel that insensitive/stupid/racist?” has been raised. And that’s not a question any brand wants the public to consider.


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